Your words have enormous power.

They are one of the most effective tools you have to get things done (or not), build relationships (or not), and get business done (or not).

What you say matters.


I bust my new coaching clients on what they are speaking about (also called describing) things all the time.

The typical response is “Matthew, I am just telling you the truth!”

And, that’s where the fun for me as a coach really begins.

Most people have convinced themselves that how they see the world is correct. They arrogantly believe that their interpretation of things is the ‘right’ way… or how things ‘really are.’

That’s a lie.

Here’s how you know:

  1. Take your kid, your spouse or your friend to a movie.
  2. After it’s over, ask them about the main character.
  3. Listen to them describe that character. Listen to their perspective… to how they interpreted who the character was.

I am betting if you really listen, you will hear a description that would have NEVER occurred to you.

They use more or less detail than you.

They saw and heard things in the movie that you completely missed.

The truth is your way of describing the main character of a movie is the same AND different than others. Yes, some details are exact… but other details, interpretations and points of view are different.

And since we all see the world in a slightly different way, we are all experiencing life for our own unique perspective.

The thing is, you don’t realize this phenomenon – viewing the world through our own interpretation of the facts – is happening all the time, everywhere.

And, here’s what is even crazier: YOU MADE IT UP.

Your description of the main character is invented, and so is your kid’s, your spouse’s and your friend’s.

No kidding.

How you speak about what you see, learn and observe it 100% invented.


By you. And them.

It’s made up.

Now, before you start defending your interpretations as right, I want you to stop.

Stop, and think about how powerful this makes you.

Your words literally create your reality.

It’s an awesome power that you either don’t know you have, aren’t willing to admit you have, or you don’t take seriously.

Those are mistakes can be corrected – if you know how.

Here’s all I want you to get out of this email: I just want you to understand that your words… the way you describe things… is creating your reality.

Once you start to take 100% responsibility for the way you speak, the more you will begin to use your words as a power tool to create the life you want.

For now, just sit with the idea that you have the power to speak about something in a different way.

You can call good, bad. Tragic, a blessing. A missed opportunity your greatest gift.

In the coming days and weeks, I am going to tell you more about HOW you can learn the skill (yes, it is a skill) of using your language to your advantage, and drastically reduce the amount of time it takes for you to accomplish, achieve and experience the things that mean the most to you.

Get ready.

I am working on a never-before-offered opportunity that, if you are ready, will transform the way you interpret the things around you.

It’s very powerful stuff… Designed to show you exactly how powerful you really are.

More to come…