Author: Matthew Ferry

Yesterday, I revealed one of my favorite contrarian strategies for success: I call it Lowering The Bar. As a coach for over two decades, I can say with certainty that setting big goals and missing them has become an unchecked epidemic in the US. Let me tell you why: Successful people are willing to put in the work. But secretly they feel defeated when they miss the mark on the goals they set for themselves. Successful people conveniently forget that THEY CREATED THE GOAL and then they beat themselves up when they fail to meet or exceed it (reducing their mental…

My God, your goals are expensive. And I am not talking about the amount of money you plan to shell out for your next car, vacation, or must-have toy. No, I am talking about the cost of your time… your well-being… your sense of joy and happiness. I guarantee that right now you are making a series of choices, and taking a series of actions all designed for your “someday life.” You know, the life when you FINALLY get to relax. When your calendar is empty. When you have the luxury of asking yourself “what do I want to…

Making money is pretty easy.  I know that sounds arrogant and I apologize if your Drunk Monkey reacts, BUT that’s the problem. Your Drunk Monkey has a story about money that limits you.  Money is easy.  Yet, everyone says it’s hard.  So you become convinced.  Everyone says it takes hard work.  And, that’s partially true. What most people don’t realize is that it is the RESISTANCE to work that makes it “hard.” One thing that makes it hard is failing to recognize the fundamentals of work like rest cycles.  Consider this: If you keep pushing yourself to produce you will burn out which…

Many of my clients are big ballers making 7 or 8 figures in personal income a year.  Many are up-and-comers who are on their way to that level of income. And many make a big mistake when it comes to money, which leads to suffering and frustration. Truth is when new clients come to me most of them believe that when they have more money, life will be easier than it is today.  This is a mistake. Someday life will NOT be easier when you have more money.  Sorry. If fact, the hard cold truth is, making a ton of…

I am willing to bet you are distracted by your life. You have goals you want to achieve. You have things you want to buy. You have trips to take, hobbies to do, people to see… Let’s be honest. There are times when you wish things were different, right? Now, let’s be REALLY honest. There are times when you blame your existing for life being in the way of the life you really want. And that sucks. But it doesn’t have to be this way. In fact, I am about to show you exactly how to take your existing life,…

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Illogical Rules are cultural rules that are promoted as appropriate, important or valuable but, in fact, following them degrades you. These are rules you are following that don’t even exist but you follow them anyway. These rules have been passed down for generations and seem real because everyone around you appears to be following them too. Spotting the Illogical Rules you are following is easy. Their descriptions include have to, need to, must, should, and shouldn’t. Here’s a basic list of Illogical Rules that don’t exist. Notice as you read them, they sound like truth and doctrine. You have to…

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Why does goal setting feel phony and inauthentic sometimes? Why do we keep setting some version of the same darn goals over and over every year? UGH! As a coach… these questions plagued me for years… And then I discovered something simple… Once I figured out this simple shift in the process, my clients began accomplishing their goals more consistently. It’s pretty awesome! I made this video so you can do the same thing for yourself. Let’s do this!!

Distractions diminish your effectiveness. They reduce your productivity. They slow down your results. Distractions come in many forms. The ones I am talking about are the ones that occur between your ears. The mind is designed to be on the look out. When we were cavemen, being on high alert for danger was a very practical thing to do. The sound of a branch snapping in the night typically meant impending harm. So, having the mental capacity to react fast was a matter of life and death. Today, it’s rare that we are ever actually in danger. Yet our minds are…